As a consultant working to help build world-class sales organizations, I've collected dozens of sales how-to-books over the years.What I find refreshing and inspiring about Kevin Davis' "Slow Down, Sell Faster" is the author's unique approach to winning more sales. "Buying is where selling should start," Kevin says. Boy, does this ring true for me!This is an outstanding platform for sales efficiency, a "measure twice, cut once" approach. Kevin outlines the buying process, and maps it with the role you need to play to be effective in moving the customer along the buying continuum.Building on 30 years of experience and his earlier book "Getting Into Your Customer's Head," Kevin presents a compelling case for avoiding the premature pitch, and for NOT rushing to close the sale. He helps you really understand where the customer is in their own buying process. Once you do, Kevin shows you how to tailor your approach to meet your customer's needs at this and every succeeding stage.The book is chock full of useful advice on gaining customer knowledge, and how to listen, prepare, ask the right questions and build relationships. Kevin provides entertaining examples and anecdotes along the way.I found the chapter on the Complex Buying Team particularly useful for enterprise selling, where many decision makers are involved. The Sales Manager's chapter is also an invaluable coaching guide to help sales teams master the buying process to win more sales.The book is easy to read and easy to put into practice. If you were to read one business book this year, make it Kevin Davis' "Slow Down, Sell Faster"! Your company and your banker will be glad you did!Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales